The Motorcycle diaries for our S/S13 range capture the spirit of the wild man, the sojourner in search of adventure, in search of a minimalist, simple life! The Motorcycle dairies campaign, is a call into the wild, tearing through empty, open spaces, free, unhindered taking the long way around just for the hell of it!

"What more can the heart of a man desire than to live strong! To measure yourself at least once, to find yourself wanting at least once in the most ancient of human conditions, to go on a journey in search for adventure and in return find your true self!"