FILM

AUTUMN / WINTER 2017 COLLECTION

We are Marching into the new A/W 2017 season with precision and focus for the new URBAN MILITARY Campaign.
Staying true to our strong Denim heritage, functional Utility elements are making a sartorial salute in the A/W 2017 collection, combined with textured vintage inspired workwear pieces and comfort driven knit fabrications !
This collection is for the urban warrior, who values and appreciates well crafted masculine threads, with a high level of form and function, seasoned with subtle understated detailing!
Go forth and conquer!






REVEAL THE PROCESS

S.P.C.C value and celebrate the process behind the product. This video pays homage to the skilled hands that create our premium denim collection. Work hard, Stay inspired.






THE MAKING OF SERGEANT PEPPER FOOTWEAR

In everything we do, we want to try celebrate and reveal the process and the journey behind the finished product! This video from beginning to end pays homage to the skilled hands that were involved in creating our shoes. 
Celebrate the process. Own less. Be more.






DEEP IN THE CITY

For our Autumn / Winter 2015 Campaign we ventured Deep Into the city, into the unknown, feeling the pulse and life that permeates from the ruins of buildings that once was. Get out and explore! Work hard, Stay Inspired.






MOTORCYCLE DIARIES

Have a look at our S/S13 Campaign video called Motorcycle Diaries, We believe it brings across the grit and hard wearing nature of our brand! Denim is the focus of our S/S 13 range with simple but significant vintage inspired details.






WORKING CLASS HEROES

- FEATURING FRANKIE FENNER MEAT MERCHANTS

"'Working Class Heroes' is a Sergeant Pepper Campaign celebrating specific local artisans that we believe share a very similar brand ethos and outlook on life. They are heroes and pioneers in their respective industries, and pour everything they have into their passions and pursuits. We wanted to document a day in the life of these artisans and reveal a bit of the process behind the amazing products that their communities engage with, hence the phrase: 'Work hard, stay inspired.'"






WORKING CLASS HEROES

- EATURING OLLIE FROM ROSETTA COFFEE ROASTERY

"'Working Class Heroes' is a Sergeant Pepper Campaign celebrating specific local artisans that we believe share a very similar brand ethos and outlook on life. They are heroes and pioneers in their respective industries, and pour everything they have into their passions and pursuits. We wanted to document a day in the life of these artisans and reveal a bit of the process behind the amazing products that their communities engage with, hence the phrase: 'Work hard, stay inspired.'"